Augmented reality (AR) is a technology that helps to add virtual elements to real objects (including the human body, buildings and landscapes). By using special software virtual 3D models with the camera of the mobile device or computer are combined with the real video images.
Augmented reality is activated by a marker which can be placed on practically any surface. As a marker illustrations, photographs, logos, QR codes, product packaging, and even the human body can be used.
Augmented reality technology is currently the height of fashion and there is extremely wide range of applying: exhibitions, multimedia presentations, integrated solutions (for example, in combination with architectural models), printed materials and, of course, the Internet — websites, services, promo pages and games.